Community, Communications & Leadership Development
Someone needs to make the case for agriculture in the 21st century — and that person could be you. As a communicator, or as an active community leader you have the opportunity to shape the future of agriculture when you major in Community Communications and Leadership Development.
It’s a mouthful of a program name, but it opens a world of opportunities. This interdisciplinary major has two options and countless opportunities for you. If you have strong communications and interpersonal skills, if you enjoy teaching and sharing your knowledge with others, if you want to make a difference by changing the social, political, and economic environment of your community or organization, then this is your major.
- Agricultural Communications — Forget the jokes about talking to cows. What ag communicators really do is tell the story of agriculture—in words and.images, in print and broadcast media, at county fair displays and on the World Wide Web. This major is for students who blend a talent for journalism, communications, or public relations with an interest in agriculture. If you want to have the skills of an agriculturist and the competency of a professional communicator, if you want to work with commodity groups or specialized agricultural media or in a rural location, then sign on the dotted line.
- Public Service and Leadership—You want to make sure the rural lifestyle doesn’t disappear from the landscape. You want to help tomorrow’s communities, organizations, businesses, and social service agencies face the challenges of this new century. So choose a major that will help you understand the forces of change and give you the organizational and interpersonal skills to lead these groups.
You can chart your own path to success in this interdisciplinary program designed to provide you with a broad understanding of social, political, and economic processes affecting rural communities and the agricultural industry.
Your College Courses
The two options share a common core of courses that provide a foundation in the science of agriculture as well as the skills and concepts of the social sciences and communications. From there you will focus on your specific area of emphasis: agricultural communications or public service and leadership.
Each option offers you choices. Working closely with your faculty advisor, you will shape your undergraduate degree program to match your interests and career goals.
Learn new ways of thinking about contemporary rural life and the agricultural industry!
"Majoring in Public Service and Leadership enables me to choose from a broad range of classes, from political science to sociology to all phases of agriculture. This major will prepare me to pursue a career in a variety of fields. The College of Agriculture is staffed by friendly, caring people —just like back home."
Public Service and Leadership
"Agricultural Communications gave me the knowledge and skills in both fields—agriculture as well as communications—that are important in my present job. It’s a unique combination that I couldn’t have found anywhere else at UK. And I was helped by teachers who took a genuine interest in my progress and education. In fact, we’re still in touch."
"Public Service and Leadership was the perfect option for me. Thanks to the program’s flexibility I served as an aide to Governor Paul Patton while completing my degree. And the skills I learned at UK are helping my plans to enter public and community service more directly fall into place."